"We believe.. that the re-use of data and images of art, through the platforms connecting visitors, experts, scholars and enthusiasts, can temp users to cooperate by offering, not only to museums, a wide range of UGC personal content (User Generated Content) that may encourage co-creative cultural values.
We believe.. in new experiences of visiting cultural sites, no longer passive but active, where knowledge is not only transmitted but also built, where the visitor is involved and able to produce himself forms of art."